OmniMount has launched new product lines and hired World Marketing Associates to grow its professional products division across Europe, the Middle East and Africa.
OmniMount says that its professional products division has been growing consistently over the past several years, and the company has recently launched several new product lines targeted specifically at the professional markets, including hospitality, medical, education and large venue.
Marketing support for the focused product lines includes a completely redesigned and newly launched commercial website, along with a number of other sales tools, all available on OmniMount’s Dealer Resource Center. With all those pieces in place, says Omnimount, the logical progression was to work with a company dedicated to increasing distribution of the brand in EMEA.
Led by Francis Williams and Julian Young, World Marketing Associates is responsible for setting up a distributor network across Europe, the Middle East and Africa. “Francis and Julian have a stellar reputation within the professional industry and relationships throughout EMEA,” said Alex Robertson, OmniMount’s senior vice president of sales and marketing. “We’re confident that this partnership will contribute significantly to our commercial business in the EMEA market.”
This international expansion is just one of many things that OmniMount says it has done to show its continued commitment to the professional products market. Last month at InfoComm, for example, the company announced the launch of several new professional product categories, including enclosed AV racking and digital signage floor carts, in addition to new projector mounts and surface mounts.