Under the agreement, NSCA’s reduced emphasis on trade shows is balanced by a reduction in conference activities by InfoComm. That organisation will discontinue its Executive Business Conference and will sponsor the 2008 NSCA Business Conference. In addition, a new event, NCSA TechWeek, sponsored by InfoComm, will be launched next year. This will be a trade-only conference featuring education, certification programmes and manufacturer training.
InfoComm executive director Dr Randal Lemke added: “InfoComm is thrilled to be part of this joint venture. We have collectively set aside our competition in order to promote what is in the interest of exhibitors and attendees – and that’s value. With InfoComm incorporating the NSCA Systems Integration Expo into its robust tradeshow it is a win-win deal for everyone.”
NSCA is also to transfer its interest in Integrated Systems Europe to the other partners. This change in ownership will be invisible to exhibitors and attendees.