Kevin Morrison will work out of the new AMX London office and assume responsibility for all sales and operations in the UK, Ireland, France, Belgium, Netherlands, Scandinavia, Germany, Austria and Eastern Europe.
"I was delighted to accept this appointment," Morrison told II. "We have a wonderful team in Europe which I am proud to be part of. With the acquisitions the company has made in the past three years we are expecting some strong growth in the region and I am personally looking forward to being part of this next phase in the company's success."
Having spent six year's overseeing AMX's growth across Europe, Penn will now be responsible for business development across Europe and other territories from AMX's Texan hub.
AMX president and CEO Rashid Skaf commented: "I am very pleased with the promotions of both Tim and Kevin. Both leaders have driven the growth of AMX in their respective fields over the last several years and I am confident they will ensure AMX's future growth and expansion in their new roles."