Lighting control manufacturer Lutron has appointed Diederik de Stoppelaar as the new vice president of sales Europe and Africa.
With a wealth of experience in major lighting companies that spans 25 years, de Stoppelaar is tasked with increasing Lutron’s market share in existing markets as well as developing new areas of opportunity.
Commenting on his new position, de Stoppelaar said: “As market leader in residential and commercial light control technology, Lutron already has a strong presence in the US and Europe. My role as VP of sales for Europe and Africa is to ensure that the brand is reinforced in the countries where Lutron is established, and help the country managers in emerging markets to build their sales platforms with new audiences. My priority will be to capitalise on Lutron’s already strong brand equity to increase market share moving forwards.”
Mr de Stoppelaar has taken on a range of sales, marketing and management roles for Philips Lighting in France, Germany and the US, Thorn Lighting/Zumtobel Lighting Division in the UK, as well as running electronics and interiors companies in the UK, Netherlands and Russia. He has been involved in a range of interim management and consultancy projects, including advising private equity companies on investment opportunities in Europe.