The new position of global sales manager for mass communications is intended to provide systems integrators in this market with specialised attention and support.
Taking up the role is John Goodrich (pictured), who joins Harman professional from Altel Systems Group, where he was vice-president of business development. He has also held senior sales and business development roles at Meyer Sound and Innovative Executive Designs.
In his new position, he will report to Michael MacDonald, Harman Professional executive vice- president of marketing & sales, and will be responsible for developing Harman Professional’s presence in the mass communications market.
“In some verticals audio has been commoditised and as a result communication has suffered,” said MacDonald. “Harman Professional brings professional-grade systems that are proven at the highest performance level but designed to suit the needs of mass communication and other verticals. John Goodrich is the person to bring these systems to market; to work with integration partners, end-users and our own product designers to ensure that we enable better sound in more places than ever before imaginable.”
John Goodrich reflected: “Harman Professional’s dual strength in systems integration and audio performance presents a compelling opportunity to integrators and their clients in mass communications. I look forward to working with Harman’s design teams and with our customers to advancing public address audio for communication, entertainment and life safety in the domestic and international markets.”
The appointment of Goodrich follows the recent launch of a partnership with Com-Net Software to introduce a series of new communication technologies, beginning with the co-branded IDX Information Delivery Systems. IDX couples Harman’s Crown CTs, BSS London and HiQnet technologies on the back end with Com-Net Software ECLIPSX Flight Information Display System or ECLIPSX Transit Information Display System at the front end.
“IDX is remarkable,” said Goodrich. “I applaud Harman for not seeking to reinvent the wheel on the front-end software and interface but instead integrating a high-performing, back-end audio network with a proven mass communications system and interface from Com-Net. It is literally and comprehensively the best of both worlds and I am very excited to be involved!”