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New general manager at AMX GmbH

A relatively recent newcomer to the UK AV distribution business, Beyondis was formed in 2007 by Kris Davies and is perhaps best known for its association with Austin, Texas-based HD VC developer LifeSize.

“I decided that Medium is the right company for us because it has a great understanding of what is required to make VC a success,” said Davies. “Medium’s strength is on its reseller structure and its highly qualified field sales representatives who know their products inside out.”

“Medium has in the past offered VC to its resellers, but we haven’t been very active in this area for the past couple of years,” added Medium MD Ian Sempers. “We see VC as an area of growth and we want to become a significant player in this market.”

The next major event for Medium is the 2010 BETT Show, which will take place at Olympia, London, from 13-16 January. The company has organised a partner suite and seminar room to allow resellers and partners to meet and network.