Klocktornet will offer customers around the world the DISE Digital Out-of-Home (DOOH) solution with the option of interactive capability. never.no's Interactivity Suite is a video platform that enables audience participation by modifying the video stream based on live, user-submitted content.
According to Tobias Ekmark, sales and marketing partner at Klocktornet, the development emerges during a time of "increased interest in mobile phone interactivity from our resellers and distributors".
"The partnership with never.no gives us a unique opportunity to educate the market about interactive technology and all its benefits, including instant customer feedback," added Ekmark. "In fact, that benefit will be key to our ability to demonstrate the technology's effectiveness. DISE is a high-end solution, and we believe this partnership with never.no will live up to our high standards."
Lars Lauritzen, president and CEO of never.no, added: "never.no's partnership with a highly regarded brand like DISE is an important step towards DOOH interactivity becoming a critical element in the marketing mix used by advertisers worldwide. The combination of our two products, DISE and the Interactivity Suite, has the potential to offer exciting synergies that will benefit both new and existing DOOH advertisers worldwide."
Contemplating the year ahead, never.no vice president of marketing Kelly Moulton (pictured) told II: "Our goal is to be recognised as the leading world platform in interactive technology for the digital signage market. Moreover, not only do we aim to deliver the best platform, but also superior marketing ROI case studies."