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Midwich to supply resellers with new product portfolio

UK distributor Midwich believes it has identified a gap in the market, and has opened a division that will deal exclusively with consumables such as blank media and cables.

UK AV distributor Midwich has launched its Consumer Accessories division, recognising the growing market in accessories and consumables such as blank media, memory cards, mounts, cables and similar products. The division will be stocking accessories from major brands and kicks off with Verbatim, Duracell, Hama, TDK, Ventry, Energizer, and Techlink amongst others.

To manage the new division, Midwich has augmented its sales and business management teams with several new appointments including Neil Drain, formerly of Lawton Trade, who will spearhead the sales effort.

“An increasing number of consumer and commercial resellers are asking about the various peripherals and consumables that relate to mainline products,” said Drain (pictured). “While we pride ourselves in meeting the demands of the market, resellers can make excellent margin on accessories and we aim to supply the biggest range possible. In the near future, we’ll be adding more brands to what is already an impressive list.”