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Midwich partners with Poly to launch new service programme

Midwich Group has announced a new ‘Hardware as a Service’ programme with Poly

Midwich Group has today (August 12) partnered with Poly on a new ‘Hardware as a Service’ programme, enabling new and existing channel partners to offer the latest UC technology to their customers without the requirement for substantial upfront outlay. 

The new offering coincides with the announcement of a worldwide distribution partnership with Plantronics, Inc (“Poly” – formerly Plantronics and Polycom) and is initially designed to meet the demand for the Zoom Video Communications, Inc. platform.

Officially launching on September 1, 2020, the ‘Hardware as a Service’ offering will address the increase in end-user demand for consuming technology as a service and will initially be available in the UK and Ireland, North America, Australia and New Zealand, with a subsequent roll-out to additional regions planned. 

Further to this announcement, and in alignment with the Group’s ongoing focus on UC for its channel partners, the Group adds Poly as a global vendor.

Stephen Fenby, group managing director, Midwich Group, commented: “The global pandemic has resulted in unprecedented financial constraints and a need to optimise communication is key for every organisation, through work-from-home (WFH), office or classroom UC solutions.

“The launch of the new Hardware as a Service programme along with this exciting new global partnership with Poly, leaves us well positioned to offer the leading UC technology to our channel partners and their customers, without the substantial upfront costs.”

Nick Tidd, vice president, global partner organisation, Poly, said: “Customers are facing the unprecedented challenge of navigating a world where the work ‘place’ is less important. The partnership we have with Zoom, coupled with this impressive Hardware-as-a-Service model, enables our customers to not only connect from any location, but maintain productivity effectively.” 


Jeff Smith, head of Zoom Rooms, Zoom Video Communications, added: “Hardware as a Service is an important tool to help customers deploy video communications equipment more quickly in these challenging times. We’re pleased to work with Midwich Group to enable channel resellers to offer Zoom appliances as a service to our joint customers.”