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Midwich completes acquisition of ‘value-added’ French distributor ‘Perfect Sound’

Deal for St Etienne based firm (Sound Directions France) strengthens Midwich Group's position in the European market

Audio visual distributor Midwich has today (September 6) announced the acquisition of Sound Directions France, a value-added distributor of professional audio products based in France.

Headquartered in St Etienne, the firm, which trades as Perfect Sound, serves predominantly the French and French speaking Swiss market.

After the successful acquisitions of professional audio distributors Earpro SA (Spain), and Sound Technology Ltd (UK) in 2017, the transaction further strengthens  Midwich Group’s expertise in this technology, with its reach now spread across the UK, Europe and Australasia. 

The new business will report into Mathieu Payet, managing director of the Midwich Group’s French organisation Sidev SAS (“Sidev”). Previous shareholders Christophe Palluat de Besset (MD) and Antonio Fernandes (head of sales) will remain with the company and will lead the growth of the Group’s professional audio business in France.

“I am delighted to welcome Christophe, Antonio and the rest of the Perfect Sound team to the Midwich,” said Payet, “The technical expertise and experience of Perfect Sound in the audio market provide an excellent complement to Sidev’s offering in the French video market. We look forward to working together to provide our customers with support across both of these technology solutions.”

Palluat added: “We are excited by the prospect of joining the Midwich Group and working with our new colleagues. We are ambitious to take our audio business to the next level and further enhance the service we can provide to our customers and vendors. Midwich’s expertise in the European audio market, coupled with the synergies of working with Sidev, make the Midwich Group an ideal partner to achieve this”.