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Midwich adds a dozen, True Colours adds three

No fewer than 15 people have recently joined the Midwich Group, with twelve going to Midwich and a further three added at True Colours, Midwich's technical AV solutions division.

UK distributor Midwich has recruited a number of new people to further push its sales business strategy. All will report to Lee Hooker, general sales manager at Midwich.

Phil Waterhouse (pictured) has recently joined Midwich as key account sales manager. His role will include account management of the larger AV resellers in the North of England, looking specifically at the integrators within the pro AV space. Phil brings with him 17 years of experience, having previously worked for distributors including Sahara, Steljes and Medium. He also has experience of working in the AV reseller environment.

Additional specialist support has been added to Midwich’s new pro audio division with the recent appointment of Steven Totterdell and Jonathan Goodsell as pro audio business development executives. They will be the main point of contact for resellers’ pro audio requirements. Steven has three year sales experience at Midwich and an audio background. Jonathan comes from a pro audio background.

Midwich has also added Neil Harvey, Panasonic projector business development executive; Patrick Durham, Hitachi projector business development executive; Perdee Stagg, Philips Aopen business development executive; Arvin Mohabeer, LG consumer business development executive; and Nicola Maguire, Sony projectors and large format displays business development executive.

Also recruited are four new team members to MidwichHome, the home technology division of Midwich. The new recruits include Marc Waple as regional sales manager for Southern area and South West London; Ian Martin as regional sales manager for the East of England, North East London and Scotland; Dave Ball, as regional sales manager for the Northern Area and Midlands; and Russell Hughes, as technical support manager.

Concurrently, True Colours, the technical AV solution division of the Midwich Group, announced that it has taken on three new starters who will be focusing on unique and specialist areas.

Raj Mistry joins True Colours as technology sales specialist for connectivity. His responsibilities are to manage the growth and continued business for True Colours’ Magenta, Atlona, Gefen and CSI product lines. Mistry’s background is in project management and technical sales in AV integrators and he joins True Colours from Smart e.

Andy Ford has also joined the True Colours team and will be working with its education customers. Focusing on working on the tenders operating in the academy and higher education space, Ford’s background includes fourteen years of account management within the IT reseller space at Midwich.

Last of the new joiners is Laura Hood who joins the True Colours team as internal sales specialist based at the Midwich office. She will be responsible for driving solutions sales into the account teams.