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Maverick sets up LFD team to drive partner sales growth

Maverick is putting additional focus on driving the growth of its large format display (LFD) sales by setting up a strong specialist team to support partner business development on its range of products from leading vendors.

Grant Keenan has been brought on board as business manager and Blaine Johnstone (pictured right) as product manager. They will work with Mohammad Oftadeh (pictured left), who steps up to the role of LFD business development manager, to support Maverick internal and external sales teams in driving new programmes and initiatives to grow reseller LFD sales.

Maverick is an authorised distributor for several leading LFD vendors, including Asus, InFocus, LG, Philips, Signagelive, and Sony.

Tony Scully, MD of Maverick UK, commented: “The new wave of AV is enabling richer visual communication and deeper collaboration, and the quality and interactive capabilities of the latest LFDs offer an enhanced user experience and even more flexibility and convenience. We’re investing in our LFD team to make sure we can deliver the high levels of business development support and advice customers expect from Maverick. We see good opportunities for growth with all our LFD vendor partners, in both the commercial and public sectors. These appointments put us in a great position to make a real difference for our customers and work with them, and our vendor partners, to maximise their growth potential.”

With the expanded team in place, Maverick is aiming to double its share of the LFD market, while also looking to add new vendors to its portfolio.

Maverick AV distribution