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Martin goes on the road

Martin Professional has just begun a road show that will see the company promoting its product range to lighting professionals throughout Europe.

Following the success of the Martin US Road Show this summer – a 37-city, 18-week tour that saw Martin personnel hold 85 local events across the US – Martin Professional EMEA is launching a road show of its own this autumn with local events scheduled across Europe.

Martin EMEA is continuing the Martin “Brighter World” Road Show theme but in a slightly smaller format. The company describes the tour as an innovative approach to relationship building that brings Martin directly to important lighting professionals. Targeted at the entertainment, as well as commercial and architectural markets, the company says that the on-the-road concept allows for a more detailed, personal dialogue and is aimed at exposing lighting professionals to the latest Martin gear through product demonstrations, application and hands-on training, and on-site presentations.

The Martin European Road Show kicked off at the Octobermesse in Munich on September 21 and heads to the UK in October for a number of dates. Those events will be followed by Road Show stops in France before moving to Scandinavia for more events. Events in Italy are in the planning phase and will be confirmed during the weeks to come.

For information on the Martin EMEA Road Show and for specific times and locations, the company asks prospective attendees to visit their local Martin subsidiary website.