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MADGIX launches interactive MADGIX ScreenPLAY Kit

Designed to add a new level of interaction to cinemas and attraction venues, the new MADGIX ScreenPLAY Kit, developed in collaboration with Alterface, transforms existing non-interactive screens and spaces into vibrant play and gaming arenas.

Said to be easy to install and plug into existing hard and software of projection systems and motion seat providers, the kit contains key elements for smooth integration and operation, accommodating a large number of shooting players simultaneously. Without modifying the screen or wiring it up, interactivity experiences can be offered to large audiences at any venue of choice through a smart camera-based detection system.

Thibaut De Lestré, managing director of MADGIX, explained: “For the first time a multi-user interaction kit is available as an open architecture. The MADGIX ScreenPLAY Kit contains parallel independent hardware for playback and shooting detection, designed for seamless integration within existing 4D theatres and cinemas. We offer a flexible licensing system that packages the game licence together with the wireless interactive devices, allowing for a broader variety in games and theming. We are very excited about the great potential this new solution offers to the various markets.”

MADGIX ScreenPLAY Kit is based on Alterface’s  camera-based detection technology NOMAD ‘New Optimized Mobile Action Device’. Wireless pointing and shooting devices operate through advanced realtime detection technology, bringing a new level of game experience. The wireless devices enable individual ID tracking, allowing venue owners to identify and know their audience in the playroom by linking gun ID with loyalty cards or bonus systems.

“The kit opens such a world of new opportunities for cinema and attraction venue owners. Content, format and gameplay can be adjusted to fit their infrastructure and audiences. It’s fun and engaging, representing the ultimate pre-show tool to get the audience attention. Proven installations demonstrate a high throughput with short shows packed with excitement. As interactivity raises emotion levels, it is also ideally suited for brand activation and commercial messages. The future lies in interactive non-linear storytelling-based games and movies, so the MADGIX ScreenPLAY Kit is the perfect solution to bring interactivity to everyone, everywhere.” concluded Benoit Cornet, founding president of MADGIX.