Integrated Systems Europe (ISE) 2025 – the 21st iteration – again surpassed its previous edition, breaking a number of records. The exhibition showcased its previous highest number of exhibitors with 1,605, and confirmed the largest show floor space with 92,000sqm. An impressive 85,351 unique verified attendees visited from 168 countries, a 15.5 percent increase on 2024.
The show began strongly on the opening day with 49,981 attendees, reflecting a 16.1 percent rise compared to ISE 2024’s first day. Momentum continued on Wednesday, with 59,038 visitors – a 14.4 percent growth from the previous year. Thursday set a new milestone in the event’s history, attracting 49,716 attendees, solidifying ISE 2025 as the most vibrant and well-attended edition to date. The total number of registrations reached 110,540 with 185,700 visits across the four days.
“ISE 2025 has surpassed all expectations, setting new milestones in both attendance and innovation,” stated Mike Blackman, managing director of Integrated Systems Events. “The energy and engagement from our attendees and exhibitors have been truly remarkable. From the dynamic show floor and impactful exhibitor showcases to a content-rich programme, this year’s edition has delivered an unmatched experience. We are excited to build on this success and look forward to welcoming everyone back for another inspiring edition in 2026.”
SHOW HIGHLIGHTS
Amongst the highlights, the new Hall 8.1 showcased ISE’s dynamic and future-focused spirit, with a mix of industry leaders and groundbreaking innovators. A highlight for 2025 was the Esports Arena, where esports and broadcasting technology took centre stage (see our report here). Equally captivating was the Robotics and Drone Arena, featuring demonstrations in these rapidly advancing fields. Finally, the Discovery Zone offered a launchpad for emerging companies to make their mark, while the AVIXA TV Studio added an exciting, interactive dimension with live broadcasts and expert interviews, keeping the momentum high throughout the event.
The content programme at ISE 2025 was incredibly well-received, with the newly introduced Track sessions on industry mega trends – jointly curated by AVIXA, CEDIA, and ISE – drawing strong interest. Conference sessions achieved record-breaking attendances, highlighting the growing demand for expert insights and networking opportunities.
The show floor tours saw impressive participation, with 222 attendees joining guided explorations of innovations and emerging trends. These tours provided valuable insights, enriching the ISE experience and ensuring visitors gained a comprehensive view of the latest advancements shaping the industry.
“This week was a living example of connections restored,” commented AVIXA president & CEO David Labuskes. “This is what drives our industry forward – professionals coming together to learn from each other and experience the latest innovations.”
FUTURE ANALYSIS
Futuresource Consulting, the UK-based research company, had 16 analysts working on the ground at ISE 2025, tasked with looking at overall themes and talking points during the event, ahead of the publication of its post-show report, which is available to access in full here, with highlights in the boxout overleaf. The analysis, across 40 slides, is divided into three major themes: they are AI, the convergence of pro AV and broadcast (download Installation’s own report on this important subject here), and smart spaces.
“This report provides a snapshot of the key themes and talking points across the show for Futuresource clients and partners,” explained Chris McIntyre-Brown managing director, Futuresource Consulting.
“ISE 2025 has once again delivered an exceptional showcase of innovation, networking, and industry collaboration. Congratulations to Mike Blackman, the ISE team, and AVIXA for putting on another outstanding event, which continues to grow in scope and influence.”
Installation visited dozens of AV vendors over the four days of ISE 2025, and we’re happy to report that this was without a doubt the best ISE yet. Positivity is back in spades, with everyone we spoke to looking forward to a great 2025 and full of praise for ISE.
“ISE has undoubtedly become the most important event for the AV business in Europe, making it essential for every manufacturer in our industry to participate,” commented Helmut Seidl, marcom manager installed sound EMEA at Electro-Voice and Dynacord. “Each year, ISE evolves further into a record-breaking mega event. It was a phenomenal show for our brands Electro-Voice, Dynacord, Bosch, and RTS. We welcomed an unprecedented number of visitors to our booth in hall 3, surpassing all previous trade shows. If I were to rate ISE 2025, it would certainly merit a perfect 10 out of 10.”
Steven Cogels, global director of business development, PlexusAV, added: “Another ISE has come to a close, and it was truly an outstanding event! The Fira de Barcelona buzzed with excitement, filled with smiles and valuable connections. The PlexusAV booth was bustling with activity throughout all four days. Each year, the show continues to surpass our expectations.”
EXCITING INNOVATIONS
James Spencer, video solutions director, Jabra, stated: “ISE remains the biggest show for Jabra in Europe. It was busier than ever for us, and the priority is always to have that dedicated time with customers and partners to listen, learn and be inspired. We saw some exciting innovations across the AV collaboration space. We also saw high levels of interest in quick and easy installations that are designed to make the most of the flexible, hybrid workplace.”
Finally, Adam Dover, senior trade marketing manager, Sony Europe, had this to say: “It was great to be at ISE and showcasing our latest innovations and partnerships to the record-breaking number of attendees. ISE is a hugely important show for us to connect with new and existing customers, and we had a lot of positive feedback from industry members… we are already looking forward to ISE 2026!”
Please click here to access our comprehensive roundup of manufacturers we visited at ISE 2025, with some of the key talking points from their booths.
