ISE has been named a winner in the 2025 Sammy – Sales and Marketing Awards, presented by the Business Intelligence Group, an independent organisation that created the awards. The Sammy was given for ISE’s “Connection Restored” campaign, in recognition of “outstanding performance in advancing modern sales and marketing through strategy, innovation, and creativity”.
ISE says the “Connection Restored” campaign was an experience-driven initiative, which was launched ahead of the 2025 event. It was designed to capture the industry’s collective resilience and combined “immersive brand storytelling, targeted communications, and dynamic onsite activations”, according to ISE.
Mike Blackman, managing director of Integrated Systems Events, said: “We’re absolutely thrilled to be named a 2025 Sammy Award winner by the Business Intelligence Group. This recognition is a fantastic testament to our team’s passion for creating powerful, purpose-driven experiences. It also underlines our continued confidence in the exhibition industry’s ability to inspire, connect, and evolve. By combining data-driven strategy with bold creativity, we’re not just driving impact, we’re reaffirming our collective strength and vision for the future.”
Russ Fordyce, CEO of the Business Intelligence Group, added: “Sales and marketing are increasingly integrated, requiring not just creativity or technology alone, but teams that unite both to deliver real results. The 2025 Sammy Awards recognise those bringing that vision to life, and we’re proud to honour ISE for its standout leadership and performance.”
To learn more about the Sammy – Sales and Marketing Awards, click here.
