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ISE declares hybrid in-person and Digital events a success

ISE Live & Online saw over 2,400 in-person attendees viewing over 50 exhibitors

ISE Live & Online closed its doors at the Fira de Barcelona after a two-day physical exhibition on June 1-2, which saw 1,431 in-person attendees on Day 1 and 990 on Day 2 to view over 50 exhibitor booths. The concurrent ISE Digital programme achieved over 8,000 registrations for 120 live sessions, and generated 13,759 unique views, 1,778 hours watched and 442 online chats.

“This event is important for the AV and live events industries, and for the city,” said Integrated Systems Events managing director, Mike Blackman. It’s been a 17-year journey to get to Barcelona so it’s bittersweet not to make the big bang we’d hoped for our debut, but we know the value of live events for forging trust, deeper business relationships and driving business. I hope this sends a message of confidence to cities around the world that live events can be safe and successful. We’ll be back in Barcelona, with all our might, in February 2022.”

All visitors within the venue had a negative Covid-19 anti-allergen test result prior to entry and wore FFP2 NR facemasks inside the venue. According to Integrated Systems Events, the event has been positively received by the AV industry, with optimistic comments from exhibitors.

“Barco attended ISE 2021 in Barcelona to connect with our customers,” explained Peter Pauwels, VP sales EMEA at Barco. We have been in virtual, in video sessions for too long and we needed to meet face-to-face. The future is hybrid which means there will be some video, there will be some conference calling but there’s going to be a lot more face-to-face. Meeting back with our partners is what gives us energy,”

Oriol Massague, field marketing manager at Panasonic added: “After more than a year without events and exhibitions, we were excited and delighted to meet people face-to-face again. From lenders, buyers, system integrators, distributors and sellers… everybody!”

Content from ISE Digital, which includes sessions from the main stage at the Fira de Barcelona, is now available to view on-demand here until the end of 2021. Viewers can browse business leadership and product news from top brands, as well as keynotes, roundtables, and interviews with over 100 speakers.

ISE’s regional London event – ISE @ London – takes place June 23-24 at Evolution in Battersea Park. You can register here.