Integrated Systems Events has today announced an expansion to its footprint at the RAI for 2013’s ISE show – 29-31 January, Amsterdam. Hall 8 of the RAI will now be available to both new and existing exhibitors following ‘higher-than-expected demand’ for space at next year’s show. “This is not a decision we have taken lightly,” said Mike Blackman, managing director, Integrated Systems Events. “However, the response from exhibitors to our 2012 show has been overwhelmingly positive and, in the end, we felt we had no option but to expand our footprint for 2013. This extra space will allow us to accommodate those 2012 exhibitors who have not yet rebooked for next year, as well as new companies who want to bring their products and services to our audience of 40,000-plus electronic systems professionals for the first time.” A reported 28,300 net sqm was rebooked at-show this year, with more recent figures reaching 31,000sqm – 9% up on the corresponding time last year. “Without the addition of Hall 8, we would now have only 1,500 net square metres still available,” adds Blackman. “And, since a large number of companies have enlarged their stands from ISE 2012, there is still around 5,000sqm worth of space that has not been rebooked from this year’s show. We simply had to find some extra legroom from somewhere!” Furthermore, a ‘key’ walkway between halls 7 and 8 will be opened to ease traffic congestion and improve connections between exhibition areas. Blackman concludes: “These are really inspiring times to be associated with ISE. Those with long memories will recall that Hall 8 was the part of the RAI we used when our event first came to Amsterdam in 2005, so this addition has great symbolic resonance for a show that grown substantially and consistently in stature and influence since then. We look forward to taking bookings from companies keen to occupy this new space, and feel sure that exhibitors will appreciate we are doing everything we can to accommodate their requirements.”
