curveLED, Ateis Europe, HK Audio, Infitec Global Sales and Schneider Kreuznach are among the new additions, writes David Davies. As revealed on last week's II, the 2010 edition of Integrated Systems Europe - which will take place next month at the Amsterdam RAI - is set to feature in excess of 500 exhibitors.
Expanding installation interests and the desire to reach a broad cross-section of integrators and consultants were among the reasons cited by the new exhibitors in explaining their decisions to appear at ISE 2010.
"HK Audio has seen significant growth in professional fixed installations in recent years," HK Audio marketing manager Philipp Wrede (pictured) told II. "What's more, our marketing efforts in 2010 will focus on several new products designed for fixed installation, so it certainly makes sense for us to take part in ISE. In fact, we will unveil some models for the first time at the fair."
For curveLED, ISE 2010 will provide an opportunity to showcase its curveLED-system, which allows users to "create large-screen video walls in every flexible form". Stefanie Zengerle, who is responsible for curveLED's office management and marketing/public relations, added that "as a means of information we want to present curveLED as a solution for all those who need something special at big events, TV productions, exhibitions and for architecture, but especially in the field of digital signage. Apart from our booth at ISE 2010, the curveLED-system will be installed in the foyer of the Amsterdam RAI."
Albert van der Hout - international sales manager of PA, VA and commercial audio company Ate_s Europe - also highlighted the event's capacity to promote new product developments. 2009, he said, had been "a highly successful year for us, and we intend to continue the momentum into 2010. ISE is a key show for the PA/VA industry and it will be the ideal showcase for our new products and plans."
Dietmar Kanzer, head of sales home cinema at optical specialist Schneider Kreuznach, meanwhile, drew attention to the show's appeal to the home cinema market. "Schneider Kreuznach is offering high-end anamorphic lenses for 16:9 projectors to show the audience at home Cinemascope and similar super-wide images without image-wasting black bars framing the image," he explained. "The ISE is the ideal exhibition/trade show to reach the target groups."
Finally, Matthias Hartmann from stereo display technology specialist Infitec Global Sales declared ISE to be a "very good exhibition. The customers and partners that we need to see are at this show."
In other ISE news, it was announced last week that a second digital signage area will be featured at the show next month. Read more about that here.