New information released by ISE has revealed the high number of senior decision-makers attending the Barcelona show, as well as its truly global reach. Nearly one in five visitors (19.62 percent) held the title of chief executive officer, with a further 6.54 percent occupying other C-suite roles.
Meanwhile, directors accounted for 12.32 percent, while managers (22.33 percent) and specialists (21.85 percent) also formed a substantial portion of the audience, underlining the show’s appeal across both leadership and technical roles.
The geographical spread of visitors reflects ISE’s continued international pull, with Spain leading attendance at 30.44 percent, followed by the UK (8.05 percent), Germany (7.13 percent), China (5.61 percent), France (4.92 percent) and Italy (4.87 percent). The US accounted for 3.69 percent of visitors.
In total, the show hosted 66,222 visitors, alongside 25,270 exhibitors and 684 media representatives. Exhibitor numbers reached 1,751, including 323 new exhibitors.
Attendee demographics show a concentration of experienced professionals, with the largest age groups being 45-54 (27.3 percent) and 35-44 (25.9 percent). Younger attendees were also well represented, with 12.1 percent aged up to 25 and 17.8 percent aged 25-34.
Gender representation remained uneven, with 78.69 percent male attendees and 19.56 percent female, while 1.45 percent preferred not to specify and 0.30 percent identified as non-binary.
ISE also attracted a significant influx of new participants, with 29,437 first-time attendees among a total of 92,176 attendees. On average, attendees spent 2.3 days at the event, suggesting sustained engagement across multiple show days.
Post-show research indicates high levels of attendee satisfaction, with Net Promoter Scores significantly exceeding industry benchmarks of +31 for visitors and +9.8 for exhibitors, pointing to strong advocacy among both groups.
MEDIA PRESENCE
ISE 2026 also delivered substantial global media exposure. Between September 2025 and February 2026, the show generated 31,935 editorial articles in AV trade media, including 2,567 pieces from 149 official media partners.
In Spain alone, Tier 1 media coverage produced 1,423 impacts with a total reach exceeding 2.57bn, including front-page coverage, TV and radio mentions. Across the UK, DACH region and France, Tier 1 media activity achieved a combined reach of more than 190m.
Digital and social channels also saw significant growth. The ISE website recorded over 4.9m page views from 1.01m users during the campaign period, while social media followers increased by 51 percent year-on-year to 131,000, generating 14.5m impressions. Influencer activity across YouTube, TikTok and Instagram delivered more than 50,000 engagements.
The official show app was used by 26,700 attendees, generating 142,000 sessions during the event.
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