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Exclusive: Peavey responds to ISE 2026

James Kennedy, operations manager, on constant traffic and high-quality engagement on the booth

How many times have you attended ISE, and in what capacity?
Peavey has been exhibiting at ISE since it moved from Geneva to Amsterdam in 2005, so this year was our 19th time exhibiting as we opted out of 2020 and 2021 due to COVID restrictions.

Overall, how was ISE 2026 for you?
In a word – Fantastic! The show gets better every year…

Numbers were up again, so how was footfall for you, and what about the quality of leads?
We were very well positioned near the front of the audio hall – no 7, the traffic was constant and thick and the vast majority of our engagements on the booth were purposeful with good potential

Did you engage with the ISE Daily, either by reading it or by contributing editorially or promotionally?
Yes, our  PR team Bees Buzz  submitted to the ISE Daily

Did you nominate any of your products for the Best of Show awards? If not, do you have a particular reason?
No, we didn’t this time around – our new offerings on the stand were too new and premature to put forward for nomination.

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