How many times have you attended ISE, and in what capacity?
We have exhibited at ISE for over 10 years, both in Amsterdam and Barcelona – too many years to remember exactly!
Overall, how was ISE 2026 for you?
We were very pleased with ISE 2026 overall. Our booth was our best yet, in the same great location in Hall 2, and we had an incredibly busy week. The ADI team held around 150 customer meetings and, as always, our distributors made great use of the space to host their customers. We also welcomed many of our USA product and product marketing colleagues and received great feedback on the new solutions we showcased, including Control4 X4, Lux Lighting, Episode Business Music Solution and Access Networks, to name just a few.
Our Partner Party on the Thursday night was brilliant, with over 700 attendees – reportedly our best yet, which is quite a feat after previous years!
Numbers were up again, so how was footfall for you, and what about the quality of leads?
The show felt busy from Tuesday through to Thursday, and we were pleased with both the volume and quality of leads, which the team are now working through.
Did you engage with the ISE Daily, either by reading it or by contributing editorially or promotionally?
Yes, we contributed promotionally to raise awareness of Snap One’s complete integration into ADI, as well as to highlight our in-booth training sessions for Control4, OvrC, Access Networks, among other offerings.
Did you nominate any of your products for the Best of Show awards? If not, do you have a particular reason?
Yes, we did, and were fortunate enough to receive three Best in Show awards for Lux by Control4, Control4 T5 In-Wall Touchscreens, and Triad Stratus.
Is there anything you’d like to see improved at ISE in 2027?
Food availability for a quick bite between meetings is always a challenge, so more pop-up options would be welcome.
You can subscribe to Installation magazine for free here and the daily newsletter here.
