ISE organisers say that the show is continuing to grow because its attendee base “offers manufacturers the chance to broaden their market horizons”. More than 20% of the 500-plus exhibitors will be ISE first-timers when the next show takes place at the Amsterdam RAI on 2-4 February.
Pro-audio is just one business sector to provide a notable influx of new exhibitors. L-Acoustics, HK Audio, Sonus, Ate_s, Out Board/TiMax, Baldwin Boxall, Seeburg, Cloud Electronics and XTA/MC2 Audio are among those set to exhibit at ISE for the first time in 2010.
The growing profile of digital signage will be reflected by the creation of a second dedicated area, while automated lighting will also register an increased presence, with Martin Professional among the notable first-time ISE exhibitors.
Integrated Systems Events MD Mike Blackman commented: “No trade show can thrive without bringing new customers and new markets to its exhibitors. Right from its first showing in Geneva in 2004, this is something ISE has proved it can do. AV manufacturers are turning to ISE as a platform from which to launch their products and services into new and emerging sectors, and that is one reason why we are hosting so many new exhibitors in Amsterdam in February.”
ISE 2010 is also looking strong in terms of projected attendance. “Our pre-registration levels are already running ahead of expectations, confirming that this is the show to attend if you are looking for new opportunities in 2010,” concluded Blackman.
