After more than 30 years, InfoComm International - the trade association representing the professional audiovisual and information communications industries worldwide has rebranded
Announced during IBC, InfoComm, as it was, is now known as 'Audiovisual and Integrated Experience Association' (AVIXA).
According to ‘AVIXA’ the new named reflects its ‘broadening mission’ to be an industry hub, while also acting as a catalyst for market growth beyond what has been considered traditionally as professional AV.
“This is an exciting time for our industry and for the advancement of audiovisual AV solutions across a wide range of customer experiences,” said David Labuskes, CTS, CAE, RCDD, executive director and CEO of AVIXA. “Thanks to the innovative, creative efforts of so many members, partners, and their customers, we have collectively grown far beyond what InfoComm International could do to promote AV around the world. AV experiences have become so ubiquitous, and they’ve come to include so many more technologies, and touch so many more personal and professional lives, that we felt compelled to embrace a new identity that more accurately reflects this industry’s excitement and welcomes a far more diverse community of professionals.”
AVIXA’s trade shows worldwide, including the North America show, June 2-8 in Las Vegas, will continue to operate under the InfoComm name.