The trade association will emphasise AV’s ability to bring all kinds of buildings to life during the Built Environment Solutions & Technologies (BEST) trade show, which takes place in Birmingham from 18-20 October.
Co-located with a series of events aimed at different peer groups within the construction industry, the BEST building services trade show is designed to bring architects, building designers and engineers together to meet suppliers of innovative construction products.
The InfoComm stand (05-D94) will be manned by a mixture of InfoComm staff and volunteers from the association’s membership, ensuring that BEST show attendees can receive real-world advice directly from AV integrators.
Chris Lavelle (pictured), InfoComm International’s regional manager for the UK and Ireland, commented: “Within the AV industry, the advantages of a fully integrated audiovisual system are well understood and appreciated. Beyond it, however, there is a need to communicate the benefits of AV to a wider audience, starting with the people who plan the buildings into which AV is installed: architects, building designers and consultants. By taking a stand at BEST, we are reaffirming our commitment to ‘spreading the word’ about the benefits of AV beyond the confines of our own industry.”
Increased convergence between AV and IT networks necessitates more extensive forward-planning, but in addition to highlighting this evolving landscape, InfoComm will underline the importance of using CTS-accredited professionals to carry out system design and installation work (CTS being the only AV certification that is accredited to the ISO 17024 standard).
Lavelle continued: “The letters ‘CTS’ after a name on a business card show that the holder is accredited by InfoComm as a Certified Technology Specialist – the most widely recognised qualification in the audiovisual industry.
“We’re really looking forward to exhibiting at BEST, making new connections in the construction industry, and extending our outreach programme further into the architectural community and beyond.”