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Industry moves: key appointments and partnerships for March

We reveal the key appointments and new partnership agreements from across the AV industry for March.

ASL Intercom welcomes new managing director

Manufacturer names new MD to drive growth

ASL Intercom, now owned by Riedel Communications, has appointed Wil Stam as its new managing director to strengthen the brand worldwide, build market share and capitalise on the R&D and marketing resources now available under Reidel.

ASL offers intercom and partyline solutions available in both portable and installed systems, suited to the demands of live entertainment and broadcast productions. The company aims to produce products with leading voice intelligibility, dependable operation, and user interfaces suited to fast-paced productions.

Stam began as an audio engineer for theatre production in the Netherlands, notably serving as head of the AV department at Muziektheater Amsterdam. Before that, Stam worked for Klotz Digital as a project manager in Asia and Australia, as well as holding various executive roles in sales and operations management with Salzbrenner Stagetec Mediagroup Australia. During that time she managed the start-up and incorporation of Stagetec’s Australian office and successfully established an international partner business in Asia and Australia.


Tony Griffiths has been appointed as head of special projects at Adlib, bringing extensive knowledge in the specialist field of theatrical mechanical engineering. Griffiths also brings a diverse knowledge in acoustic treatments and solutions with the additional experience in unique fabrics for performance, production and installations to the Liverpool based company.


David Aleksandersen has been named marketing manager for Dataton, as the company looks at the alignment of marketing activities to strengthen Dataton’s position in the visitor experience market. Aleksandersen has experience at projectiondesign and Barco and his most recent role was as CEO of Smart Simulation, where he established a simulation and visualisation centre.

Digital Projection

Rob Atkins is Digital Projection’s new Southeast market development manager replacing Richard Hill who was promoted to National LED Display Solutions Manager. Atkins joins the Digital Projection team with 20 years experience in the AV industry, having previously served as a manufacturer’s rep for Digital Projection at the HWP Company for the past three years.


Sam De Pauw has joined FACE in the newly created role of chief commercial officer to oversee the professional and project divisions. De Pauw will be responsible for the commercial strategy and the development of the organisation to support the continuous growth of the business.


Ed McConaghay has been named CEO at RTI hoping to build on the company’s work with the IoT and smart home/office space. Prior to joining RTI, McConaghay was an interim CEO and strategic advisor for technology companies through his consulting practice Key Indicators for more than 22 years, supporting businesses from start-ups to middle market companies.

Wisdom Audio

Steve Rutherford has been named international sales manager for Wisdom Audio adding more than two decades of pro audio expertise in the newly created position. Rutherford’s background includes extensive experience in sales, two-channel and multichannel audio, room equalisation/design and acoustics. He has previously worked for the Harman Luxury Audio Group as well as Rayleigh Hi-Fi.

New Partners

Alcons Audio has appointed Aplauz Sp. as its new Polish distributor aiming to further raise its profile in Polish market. Located in Łomianki, near Warsaw, Aplauz was established in 2003 and has grown to become one of Poland’s most renowned suppliers of pro audio solutions. The deal follows a collaboration between the two companies which included a shoot-out between a number of loudspeaker brands and a presentation on Alcon’s pro-ribbon technology.

Avonic, a Dutch manufacturer of PTZ cameras and accessories has named Polar as its UK distributor. Polar, formerly Polar Audio, is looking to extend its reach into whole AV solutions and away from a singular audio focus, and also grow its video and unified communications product portfolio, while Avonic is aiming to expand its presence in the UK.

Audio Biz has signed to become Community’s sales representative in the Midwest region, comprising Northern and Central Illinois, the Eastern half of Wisconsin, and the state of Michigan. Located in Ingleside, Illinois, Audio Biz has a team of 11 employees and represents a number of leading professional audio, video and lighting manufacturers.

Onelan and BrightSign have announced a partnership, which sees Onelan’s digital signage content management system add support for BrightSign media players. As part of a commitment by both companies to provide scalable enterprise-level solutions across multiple platforms, the deal sees the integration of all BrightSign Series 3 and 2 players and the Onelan CMS 3.0.