Professor Brian Cox, the world-renowned physicist and multiple award-winning broadcaster, will give a keynote address at this year’s IBC Show entitled 'Television’s Expanding Universe’.
The address will take place on Sunday 14 September as part of the IBC Conference sessions, which run from the 11-15 September, while the exhibition runs from 12-16 September at the Amsterdam RAI.
Professor Brian Cox is recognised throughout the world for his TV series discovering and explaining the wonders of life and the universe. Originally inspired to become a physicist by the landmark TV series Cosmos, today Brian is motivating a new generation of inquiring minds through the multiplatform world of television, social media and the Internet.
"I’m very much looking forward to speaking at IBC2014," commented Cox. "Television programmes like Carl Sagan’s Cosmos and James Burke's Connections had a great influence on me when I was younger, and it’s my view that television is still the most powerful and direct way of inspiring new generations of viewers. Integrating television with social media and the internet enhances that potential. But of course power comes with responsibility, and whilst we celebrate our continuing success, we must also take our responsibility to educate, inform and influence seriously. Can we still strive to be Reithian in today’s multi-platform, multi-channel world? We’d better try if we want to remain relevant, influential, and successful."
Professor Brian Cox’s keynote will explain how his unique story-telling style evolved and will consider the impact of television’s expansion since Cosmos first aired in 1980. Brian will also be giving his thoughts on the physics of television and its future.