Harman Professional has announced the immediate implementation of a direct distribution model in India. The announcement follows an extensive investment by Harman in India-based R&D, operations sales and support and –according to Harman Professional president, Blake Augsburger – reflects his determination to serve customers with the most appropriate channel strategy for that market.
“Having invested so much time and resources into developing a strong product offering for the India market, we are determined that as many potential customers as possible get access to this winning lineup,” Augsburger said. “Our distribution strategy is to act as the market dictates and, in doing so, to provide a broad array of professional customers with the best possible systems and support.”
Harman’s switch to direct distribution includes the opening of new regional sales offices to support audio professionals with application engineering and sales support; new service centres across the subcontinent to ensure optimal deployment and customer service; project design and application support to address increasing convergence system sophistication and comprehensive warehousing to ensure availability of the right products in the correct region at the appropriate time.
Leading operations for India is David McKinney, who was recently appointed senior director, India operations for the Professional Division. McKinney, a 12-year veteran of Harman Professional, previously established an Asia regional sales office in Kuala Lumpur.