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Growing in quantity and quality: IS China’s Beijing move pays off

Richard Tan, general manager of the show’s organiser InfoCommAsia, says: “It was evident that the show floor was busy but what was more significant was the high level of satisfaction among our exhibitors with the quality of the visitors. They represent a good spread of industries – channel distributors, corporate users as well as vertical market end users of China’s ProAV market. Most importantly, the exhibitors had the opportunity to meet with a good number of public sector buyers. There was also a good geographical spread of visitors from different parts of China converging at IS China 2007.”

Mitsubishi Electric reported that they had met representatives from government departments, major corporations, top-ranking agents as well as intermediates. Paul Chen, manager of Visual Information System Division at Mitsubishi Electric says: “We have made excellent contacts. The IS China 2007 show has really helped raise our profile in the China market.”

Another renowned market player, Sony, which accounts for 50% of projector market share in Northern China, shares similar views. “The quality of this year’s IS China surpassed that of previous editions in many aspects, especially the number and quality of the visitors. The customers visiting our stand were more targeted this year,” comments William Zhou, marketing representative of China Professional Solution Group for Sony, adding that the company ran out of brochures by the morning of the second day.

Local exhibitor Guangdong Vtron, DLP’s top China agent, applauded the organizer’s decision to bring the show from Shanghai to Beijing. “We met some very influential people here. This year’s show was definitely a great success for us,” says general manager, Zhang Bin.

Visitors too were pleased with the larger exhibitor participation and wider range of exhibits. Hu You-yi, manager of Jiangsu Industrial Park Trinet-Tech, who has visited previous IS China events, comments that he not only noticed the show had grown but also that the exhibits were more extensive and innovative. “I found my trip here this year much more meaningful and fruitful,” he says.

Jonathan Wu, deputy regional Sales Director of LOUD Technologies China, and also a past visitor, was impressed by the extensive solutions offered by systems integrators at IS China 2007. He adds: “Most of the systems integrators I’m looking for are here.”

The positive feedback from exhibitors and visitors has reinforced the organisers’ decision to rotate the event within China. “We are happy that our decision has proven to be beneficial and highly successful for our participants. About 70% of exhibit space for next year’s IS China – renamed InfoComm China – has already been booked at the close of this year’s event. This, to us, is a strong signal from exhibitors that we are moving in the right direction,” concludes Richard Tan.

InfoComm China will be held in Hong Kong alongside the newly launched InfoComm Asia 2008, a sister Pan Asian event designed to capture the diverse Asian market. The twin events will be held from 19-21 November 2008 at the Hong Kong Convention & Exhibition Centre.