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Gordon Dutch launches BBG Business Development

Gordon Dutch, ex MD at Peerless-AV EMEA has established a consultancy business called BBG Business Development LLP.

Following his decision to step down as Peerless-AV EMEA MD nearly three years ago, Dutch took a part-time ‘non-exec’ director role at Peerless and he will remain on the Peerless EMEA board as a strategic advisor for the coming years, but is free to take any ‘non competing’ roles.

The new BBG business has already been involved in numerous projects for brands, installers and retailers and offers everything from a very basic ‘assessment’ of any business, through to project management, sales introductions and even press and PR.

Dutch, who has been active within the AV Industry for over 30 years, has a long history of success both in the retail and B2B/Pro markets.

In his previous role as CEO of BBG Distribution Limited, which Dutch sold to Peerless-AV back in 2009, he was responsible for all aspects of the business and, since the sale, was instrumental in evolving the business from a mainly a retail distribution company into a commercial juggernaut within EMEA.

John Potts, CEO of Peerless-AV, commented: “Peerless-AV would like to pay tribute to the incredible work Gordon and his team have done since 2009. Peerless-AV was a brand that was well known in the US, Canada and South America. However, it’s sales and brand awareness since we launched Peerless-AV EMEA in 2009 has been massive. Gordon’s strategic leadership and incredible work ethic, along with the dynamic leadership of a best-in-class team, which he assembled, has led Peerless-AV to the forefront of the mounting business and opened new areas of opportunity, including our very successful outdoor displays, kiosks and LED systems. It has been an absolute pleasure working with Gordon and we wish him all the luck in his new venture”

Nick Belcore, executive vice president of Peerless-AV, added: “Gordon is well known for his enthusiastic and straight-talking style. He is bound to be a massive asset to any business that is looking to expand both within the UK and outside of the UK”

Dutch explained: “I am really looking forward to getting involved in a new major business or project. Whilst I have enjoyed the past 18 months R & R, I realised that I wasn’t very good at Golf and really missed the frontline where I spent so much time when incepting and building the various business ventures that remain so healthy and vibrant today.”

For more information contact Gordon Dutch directly at