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Genelec opens joint venture in Japan

Genelec has announced the launch of Genelec Japan, a joint venture in partnership with studio technology supplier, MI7 Japan.

The establishment of Genelec Japan builds on the company’s success within the Japanese audio industry, having led the market since the 1980s. The venture, which officially opened its doors to customers and dealers on 11 July, aims to boost support for existing customers and offer new customers the opportunity to learn more about its technologies and products.

Genelec Japan is led by managing director Kanji Murai and will be responsible for the promotion, distribution and support of Genelec’s products, services and solutions throughout the country. Premium education opportunities will also be offered not only to existing customers but the industry as a whole.

“Japan has been an essential part of Genelec’s DNA since the company was founded four decades ago,” commented Siamäk Naghian, managing director of Genelec. “We have been honoured to enjoy a close relationship with many of Japan’s very knowledgeable audio professionals, all of whom have served as inspiration for Genelec product development, our company philosophy and our standing as a brand. The launch of Genelec Japan is a natural extension of that friendship and a wonderful opportunity for us to be even closer to a market that we respect very deeply.”

“We are delighted to team up with Genelec – a unique, innovative and highly trusted company with great respect for its customers,” said Seiji Murai, MD of MI7. “This close partnership will allow us to expand the leading audio monitoring brand’s presence and operations across all segments, especially for new and exciting applications. Our local-market and cultural experience as well as our network of dealers will enable us to provide broader and better support to Genelec customers, spurring new growth in Japan. We are enthusiastically looking forward to this exciting relationship.”

Front row: Shiro Ooki (left), Kanji Murai (centre), Koji Watanabe (right)

Back row: Shinichi Kyota (left), Seiji Murai (right)