Organiser IIR Exhibitions has also announced a number of changes in advance of this year’s gathering, including the introduction of an Integrator Pavilion and the marketing of Systems Integration as a standalone show.
The decision to promote Systems Integration in this way was taken to reinforce “the show identity in the visitor’s mind and [ensure that it] is no longer viewed as just PALME which includes INSTALL”.
IIR has also confirmed the introduction of a new seminar area, Integrator Pavilion, which will be sponsored by Christie Digital.
“The Pavilion will act as a focal point at the show, where we will run a host of seminars supported by eight of the leading systems integrators in the Middle East who are either participating directly or supporting the conference programme as speakers or attendees,” said PALME exhibition director Alexander Heuff.
Meanwhile, the seminar programme will include an AV & Systems Integration Solutions Conference on 26 April and a Lighting Solutions Conference on 27 April. In addition, audio and acoustic training company Syn-Aud-Con will be running a two-day certified seminar programme, led by Pat Brown.
“PALME is positioned very well and set to have a great show in 2009,” added Heuff. “Pre-registrations have started earlier and are up on this time last year, [and] there are more features with more targeted marketing conducting to ensure that we hit the right people for the different audiences we attract.”
Look out for more coverage of PALME Middle East in the geographical focus contained in the April 2009 issue of Installation Europe.
