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Focus 21 acquisition bolsters AVMI’s market position

Award-winning integrator's founders to step down

International AV integrator AVMI has acquired the UK-based Focus 21. AVMI says the deal will significantly enhance its capabilities to design, deliver and support a broad range of audio visual, collaboration technology and digital media solutions. The combined business reinforces AVMI’s market-leading position in the UK, while growing and accelerating its vision for becoming a major player in the global AV market. 

Founded in 1998, Focus 21 is an award-winning engineering company specialising in the integration and servicing of audiovisual and videoconferencing systems. It is widely regarded for its professional approach, technical expertise and quality of service, representing a natural fit for AVMI. Recently Focus 21 earned the distinction of being the first UK-based company to hold the ‘AV Provider of Excellence’ status. 

“Focus 21 has an enviable reputation for the quality of its workmanship and its strong service culture, both of which are highly valued characteristics at AVMI,” commented Ed Cook, CEO of AVMI. “Combining the two companies will allow us to bring together some of the industry’s most talented AV professionals and allow us to continue to evolve to meet the changing and increasingly global needs of our corporate customers. I am extremely excited to welcome the team at Focus 21 into the AVMI group.”

The deal expands AVMI’s industry footprint and allows it to leverage its operating scale to ensure customers gain access to the latest technologies at the best possible prices. 

The founders of Focus 21, Jim Harwood and Nigel Warrilow, will no longer be involved in the business. Harwood commented: “After 20 years of building up Focus 21, Nigel and I have decided that the time was right to step back and to hand over the reins to AVMI. It has been a great pleasure working with all our friends and colleagues at Focus 21 and we wish them every success in the future.”