Once again, the Digital Signage Zone will be accompanied by the free-to-attend IBC2009 Digital Signage Zone Business Briefings. These are designed to explore some of the issues and opportunities arising from the growth in digital signage in greater detail and are intended to reinforce and complement the established peer reviewed, paid-delegate IBC Conference.
Speakers already confirmed for this year's briefings, which will be chaired by Miya Knights, editor of Retail Technology magazine, include representatives from media researcher Screen Digest and vendors Cable & Wireless and Lighthouse Technologies.
Screen Digest will present its independent overview of the market and its development against the current, tough economic backdrop, while C&W will present its view of the developing digital signage managed services market and why network delivery technology is strategically key.
In the same session, digital screen, display panel, digital signage and LED screen global supplier, Lighthouse Technologies will share deployment best practices through the experiences of successful, real-life implementations.
The IBC2009 exhibition takes place from 11-15 September 2009 at the RAI, Amsterdam.