Leading technology distributor Exertis has announced that its Exertis Pro AV brand is expanding across Europe, North America, Latin America, Australia and Asia to become a global asset.
Today’s news will, according to the company, be the first in a series of “Exertis specialist brands” that will be launched in the coming years. Pro AV is the largest business unit within its global business, and Tim Griffin, managing director of parent company DCC Technology, said that the global brand realignment “signals the start of a new era in worldwide specialist distribution and single-source supply chain management”.
The strategy can be traced back to the company’s 2018 acquisition of Stampede, which saw Stampede Europe merge with Medium under the Exertis Pro AV brand, with Stampede Asia and Australia following suit the next year.
Stampede in North America will now be named Exertis, which will “anchor Stampede in the United States, Canada and Latin America with Exertis Pro AV and other specialist brands to follow”. Exertis Go Connect, which operates in the Benelux region, will also now align under the Exertis Pro AV brand, as will COMM-TEC (Germany, Switzerland, Austria, Italy, Spain and Portugal) and Keren (Netherlands) in 2021.
“This is more than a new name; all Exertis owned companies are working together to provide a global platform for our manufacturers to access a single, easy-to-manage gateway to a world of pro AV resellers and end-user customers,” explained Griffin. “With Exertis as its specialist distribution partner, manufacturers can benefit from the product and category expertise of our passionate team members across the world. We can scale at a rapid rate and provide financial resources and supply chain solutions expertise.”