As part of the rebranding, dnp has also replaced its ‘screen-of-the-art’ motto with a new tagline: ‘visual experience’. The dnp logo has been refined in order to ensure a more ‘timeless’ brand image.
In addition, the company has introduced a new website that includes a special Partner Zone where AV installers can find design tools, calculators and an extensive photo archive.
Niels Hermansen (pictured), COO of dnp denmark, told II: “In an economic recession such as that which is seen in many of the markets today, it is important for us to move closer to our valued customers and partners, and together find ways and means to help grow our mutual business. Accordingly, we have sharpened up our overall image and expanded our sales force. With new people on-board and new products in the pipeline – including line-extensions to Supernova – we are sure that 2009 will be a positive year for all of us.”