ETC has announced its acquisition of High End Systems from Barco has been completed.
“Today we welcome the High End team to the ETC family,” said ETC CEO Fred Foster. “ETC will provide a supportive environment enabling High End to continue to innovate and make great products for the industry.”
Under the ETC umbrella, it is hoped High End will grow its capabilities in service, support, and product development. “Bringing High End to the family furthers our goal of growing and diversifying ETC. We plan to help High End become a market leader for live event industry products,” said David Lincecum, VP of marketing at ETC.
It has also been revealed that ETC will operate High End as a separate company located in its current Austin, Texas facility. High End customers should continue to use normal means of contact for sales and service.
While there are no immediate changes to the sales and distribution channels, High End plans to evolve and improve the company’s reach in all markets by partnering with the existing distributor and dealer base and investing more in the support of these channels.