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Enthusiastic response to Chief certification programme

The mounting technology manufacturer reports "overwhelming" interest in its Certified Partner Program (CPP) initiative, writes David Davies.

The mounting technology manufacturer reports “overwhelming” interest in its Certified Partner Program (CPP) initiative, writes David Davies. As previously documented on this newsletter, the CPP scheme is designed to deliver interactive product and installation training that helps to “improve customers’ business results, differentiate their business and improve overall mount product knowledge”.

The result of 3,500 development hours, the CPP draws on more than 13 hours of content and 46 videos featuring Chief products and installation solutions. The material is divided into two tracks: one for those who install or deal with technical aspects, and one for dealers or sales people focusing on configuring solutions or selling products. Each track is focused on their specific needs and takes them through scenarios in common applications, such as home theatres, classrooms, hotel lobbies and corporate offices.

Speaking exclusively to IE, Robert de Jong, EMEA product marketing manager at Chief parent company Milestone AV Technologies, said that the initiative had struck a chord with the ongoing trend towards training across the pro-AV sector. The response to the Chief CPP, he said, had been “overwhelming, with hundreds of partners – distributors, installers and consultants – already enrolling, completing courses and getting certified”.

Emphasising the individual nature of the CPP, de Jong added that “each specific group can choose a learning track that fits the vertical market or business type they focus on in their daily operations”.

Asgeir Røset from Oslo/Tynset-based company Leteng AS is among the CPP’s satisfied customers. “I found it very interesting, educational and fun,” he remarked. “It gave me a better understanding of what Chief has to offer, and increased my ability to answer our customers questions about products in general, but also how to install them. The CPP was very easy to use [and I would recommend it to] anyone who wants to learn about Chief and the mounting category.”

The scheme is not preserved in aspic, however, and Chief’s director of marketing, Laurie Englert (pictured), told IE that the company would be “adding solutions-based interactive simulations using various applications, including Mountbuilder, our product configuration tool. The objective is to add more interactive learning techniques, allowing users to tailor-make solutions aimed for his or her specific market.”