Following a successful conference with over 500 delegates and 40 exhibitors and sponsors, plans are already underway to relocate DSS Europe to a larger venue in 2017.
This year’s event was held at the Hilton Munich Airport Hotel and featured a packed programme of presentations and workshops with over 40 international digital signage experts and thought leaders.
DSS Europe is a joint venture between invidis consulting and Integrated Systems Events, the producer of the ISE trade show. Integrated Systems Events is co-owned by CEDIA and InfoComm International.
invidis consulting MD and DSS Europe chairman Florian Rotberg commented: “DSS Europe 2016 proved to be a fantastic event and was the first time we did two full days with two parallel tracks of sessions. It worked extremely well.”
The overarching theme for the 2016 summit was ‘Challenging the Fundamentals of Customer Engagement – Strategies for Tomorrow’s Advertising, Retail and Public Spaces’. Day one covered Smart Cities; DooH and Multiscreen while day two covered ‘Turning Stores into Stories and Digital Signage’.
Session highlights on day one included a presentation from CIVIQ’s Brad Gleeson who talked about ‘smartscaping’ cities and presented a case study of a New York project that has seen 7,500 old style payphones being replaced with Link structures that will provide fast, free municipal WiFi to the public.
Day two included a panel discussion chaired by Rotberg on how to convert shoppers to buyers, how to connect to the customer and what data is needed to achieve it. Linda Ralph, from Mood Media UK, discussed multi-sensorial environments such as high-street fashion chain New Look and Dutch bank ING.
Rotberg confirmed that the Smart City topic will return for 2017: “We’ll be keeping Smart City as a topic based on its success this year and the opportunity it offers us to reach a whole new audience group.”
“Moving forward,” he continued, “we’ll have three pillars that we believe are the future for digital signage as a conference: smart city, retail and digital out of home advertising.”
Dave Labuskes, CTS, CAE, RCDD, executive director and CEO of InfoComm International said: “With its deft mix of content highlighting today’s best practices, tomorrow’s tech disruptions, and the compelling business cases that will drive future investment in digital signage and DooH, the tenth DSS Europe was the most insightful yet.
“We look forward to supporting Integrated Systems Events and invidis consulting as they roll out this conference model in other parts of the world, helping to keep InfoComm and the members we serve at the cutting edge of AV systems innovation in public spaces.”
Integrated Systems Events MD Mike Blackman added: “We’re really pleased to see the increase in delegates. Exhibitor feedback has been positive and we’re encouraged by the wide standard of interesting presentations that were on offer to delegates.
“We’re really happy to see the expansion of DSS into other regions and the successful development of this series, but even more so, our move to a larger venue next year will take this particular conference to the next level.”