Market intelligence, networking opportunities and product showcases will all be on offer in abundance at Digital Signage Summit Europe (DSS Europe). The leading business strategy conference for digital signage and digital out-of-home (DOOH) professionals takes place at the ICM (Internationales Congress Center) in Munich on 5-6 July.
The conference theme is 'Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation'. There will be specific focus on the evolutionary role of digital signage in a business and retail environment that increasingly embraces audio and augmented reality.
DSS Europe chairman Florian Rotberg commented: “DOOH, smart cities and retail technology are part of the same technological and business ecosystem and are all going through a rapid phase of development. We have created a compelling conference programme that will show where these sectors overlap, what can be learned and the business opportunities that will follow.”
On both days the twin conference tracks will feature presentations and panel discussions covering DOOH and Smart Cities and Digital Signage and Retail Experiences. More than 40 leading experts will identify the strategies that can be delivered through digital signage and DOOH technologies.
In his Opening Keynote, ‘Blending the Experiential with the Transactional’ Florian Rotberg will reveal how in-store retail concepts can keep one step ahead of online alternatives. This theme will be further explored by Sabine Krieg, global head of segment retail, Vitra International; her presentation on ‘Global Market Drivers’ will identify how ‘bricks and mortar’ stores must provide added value and a multi-sensory environment that includes the magic ingredient of human interaction.
Other key retail presentations include:
• How Toyota Scaled from 1-10,000 Screens with Google Chrome for Signage’A joint case study from Mark Grady, Google’s head of Android and Chrome enterprise channel, and Fourcast’s business development manager, Valon Rexhapi; and
• ‘Fitting Room 4.0 - Elevating the Shopping Experience. How Light and Digital Impacts the Purchasing Process.’ presented by Ansorg lighting designer Niklas Reiners.
DOOH and Smart Cities sessions
Highlights of the DOOH and Smart Cities track include:
• ‘The Connected Stadium: What We Have Learned from Deploying IPTV and Digital Signage at 50 Sports Stadia and Arenas’, from Tripleplay CEO Steve Rickless; and
• ‘The Future of Smart Cities Looks Bright, Connected and Very Smart’, a presentation by Marcel Blume, lead IoT site manager, Bulgaria for Frenus. He will discuss current developments and investments, lighthouse projects, innovation and their potential impact on the retail industry.
For the first time DSS Europe will explore the world of immersive technology. Holovis' enterprise business development director, Dave Elliot, will present ‘Immerse Yourself into the Future of Digital Signage’; this will show how healthcare and construction businesses are using the latest augmented, virtual and mixed reality products and solutions to get ever closer to their customers, and discuss what this might mean for the digital signage market.
Networking and exhibition
Extensive networking and matchmaking will take place throughout both days of the Summit. There will also be an evening Awards Ceremony and Reception, sponsored by InfoComm International, accompanied by the launch of the invidis Digital Signage Yearbook.
Visitors to DSS Europe will have the option to attend just the exhibition show floor, or the conference and exhibition. The exhibition area will feature leading manufacturers and service companies for the digital signage and DOOH market, including ASUS, ATEN, BenQ, Scala, Sharp Business Solutions Deutschland, Philips Professional Display Solutions, Samsung, NEC Display Solutions, LG Electronics Deutschland, Infinitus and InfoComm International.
DSS Europe 2017 is a joint venture between Integrated Systems Events –the producers of the ISE tradeshow – and invidis consulting, a leading digital signage consultancy. Integrated Systems Events managing director Mike Blackman commented: “The combination of a two-day conference packed with leading experts and a show floor that will showcase top digital signage and DOOH vendors is a unique combination and one that we are very proud to deliver.”