UK-based AV signal distribution, connectivity and control specialist, SY Electronics has signed a strategic agreement with Dubai-headquartered distributor of audiovisual technologies, AVTECO.
The agreement confirms AVTECO as the official distributor of SY Electronics’ products in Egypt, the United Arab Emirates (UAE), and the Kingdom of Saudi Arabia (KSA). Under this partnership, AVTECO will offer SY Electronics’ full range of AV controllers, switchers, extenders, splitters, cabling, videowall, and matrix products.
Amir Ramadan, sales manager, Middle East, SY Electronics, said: “We are thrilled to partner with AVTECO, a company that shares our commitment to excellence and customer satisfaction. Their extensive network and deep understanding of the AV market in Egypt, UAE, and KSA make them an ideal partner.”
Sirous Yazdanian, CEO and founder of SY Electronics added: “This collaboration will ensure that customers in these territories have access to our high-quality products and exceptional support services.”
Unni Lekshman, director of AVTECO commented: “We are honoured to be named the official distributor for SY Electronics in these important markets. SY Electronics is known for its innovative and reliable AV solutions, and we are excited to bring these products to our customers. This partnership will enhance our product offerings and strengthen our position as a leading AV distributor in the region.”
