PureLink GmbH, a leading manufacturer of high-quality AV connectivity solutions, has announced a strategic partnership with Alphatec in India. By extending its operations to India, PureLink aims to offer cutting-edge AV solutions to the Indian market, catering to the increasing demand for versatile connectivity options in modern workspaces and hybrid working environments.
As a forerunner in the Indian AV distribution landscape, Alphatec has operating locations in Mumbai, Delhi, Kolkata and Bengaluru, with an extensive network of over 1100 dealers and system integrators across 400 cities. The company’s 20 authorised service centres underline its commitment to customer satisfaction and support.
“Our entry into the Indian market is a testament to our unwavering commitment to innovation and customer satisfaction,” said Ronni Guggenheim, chief growth officer, PureLink GmbH,. “India is a key market because of its vibrant and growing market for seamless AV solutions across various sectors. We are thrilled to offer our cutting-edge professional presentation and media technology to Indian customers. With our strategic partnership with Alphatec, we are confident that our presence in India will succeed and will ensure Indian customers can access our AV technology without compromising on quality and performance.”
Devasis Barkataki, founder and MD of Alphatec, added: “We are excited to partner with PureLink GmbH, a leading provider of AV solutions. Through this strategic partnership, our shared mission is to empower the Indian AV market with state-of-the-art technologies. We are confident that we will swiftly capture the hearts of our target audience with PureLink products that are the benchmark for quality, functionality and performance.”
The newly formed partnership between Alphatec and PureLink GmbH is aimed at unlocking market potential in the Indian AV sector. By harmonising their expertise and resources, this collaboration is expected to expand distribution channels, promote growth opportunities and improve product availability.