PureLink, a manufacturer of advanced AV connectivity solutions, has appointed Exertis Nordics as its new distributor in Scandinavia.
Exertis Nordics, part of the global Exertis Group, operates across different Scandinavian countries from its base in Mölndal, Sweden.
Ron Guggenheim, chief growth officer at PureLink, said: “We are excited about the collaboration with Exertis. Their strong footprint in Scandinavia and their dedication to supporting both vendors and customers make them an ideal partner. Together, we will continue to drive growth and innovation in the Nordic AV market.”
Petter Damré, commercial manager pro AV at Exertis, added: “PureLink has a wide range of cables, where flexible and smartly designed solutions make an otherwise ‘boring’ category both exciting and relevant, setting a new standard for user-friendliness and performance.
“Their renowned PureTools series complements the portfolio with professional tools and accessories that make installation and integration easier than ever. Together, we are creating the experiences of the future – simpler, better and more accessible.”
