UK manufacturer Prism Sound, a UK manufacturer of converters and interfaces for the broadcast, film and music production sectors, has appointed Planeta Analogico as its partner in Argentina. Planeta Analogico will be responsible for its range of audio interfaces, including the powerful Dream ADA-128 modular, multichannel converter.
Based in Buenos Aires, Planeta Analogico was established in the early 2000s by CEO and founder Daniel Paracha. The company represents more than 40 pro audio brands, including API, Audient, Chandler, Crane Song, Eventide, Maselec, Telefunken and Weiss.
Daniel Paracha said: “We have worked with Prism Sound in the past with excellent feedback from customers. We love the brand and we feel that this new partnership will increase our customers’ exposure to professional high-quality converters and focus their attention on what is important – the sound.”
Paracha adds that Planeta Analogico will initially concentrate on products such as the Prism Sound Lyra, Titan and Atlas audio interfaces, which are more accessible to its customer base.
Even before it became Prism Sound’s distributor, Planeta Analogico had already sold Prism Sound converters to some of Argentina’s best known recording studios, including Romaphonic in Buenos Aires.
Paracha added: “It’s a shame they are located in the machine room and don’t have the physical exposure of a console or a fancy compressor/EQ unit, but they are the heart and soul of these studios and are doing the most important job of keeping recordings alive.”
Paracha concluded: “We expect sales growth to be organic as customers become more familiar with the range and what they can achieve with these products. Good pricing, effective demonstrations, availability and proper technical support are sure to increase awareness of a brand that already has an enviable international reputation for audio quality. We love audio, and we have been representing the best brands for more than 20 years, so why not have the best converters available?”
