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Nureva appoints FVC to grow sales in the Middle East 

With more than 20 years of experience, FVC will bring Nureva’s full suite of audio solutions to the United Arab Emirates, Saudi Arabia, Oman, Jordan, Qatar and Bahrain markets

Nureva has announced the appointment of FVC as its distributor to accelerate adoption of its audio conferencing product line throughout the Middle East. FVC is a distributor throughout the Middle East and Africa of enterprise computing solutions, including unified communications and collaboration.

With the strategic addition of FVC, organisations in the Middle East will now have access to Nureva’s HDL pro series systems and Nureva’s full line of audio systems. With more than 20 years of experience, FVC will bring Nureva’s full suite of audio solutions to the United Arab Emirates, Saudi Arabia, Oman, Jordan, Qatar and Bahrain markets.

Nureva says the region has seen an increasing demand for audio conferencing solutions, fuelled by the expansion in flexible hybrid working and learning environments. In education, the rise of remote and hybrid learning models has propelled the demand for sophisticated audio solutions that enhance engagement and collaborative experiences.

Nureva continues to widen its global distribution network and customer base, with recent deployments at Groupama Stadium in France, Wipro in India and the University of Chester in the United Kingdom.

“The demand for sophisticated audio conferencing and collaboration technology is rapidly growing, especially in our territories, making this the perfect time to enter into this distribution agreement with Nureva,” said K.S. Parag, managing director, FVC. “Nureva’s innovative products are a superb addition to our portfolio, allowing us to provide our customers with exceptionally simple large-room UC&C-certified audio solutions.”

“We are excited to collaborate with FVC on introducing our breakthrough audio solutions to organizations throughout the Middle East,” said Nancy Knowlton, Nureva’s CEO. “For performance-minded, resource-conscientious IT professionals, our plug and play systems for larger spaces will be a welcome alternative to costly and complex pro AV solutions.”