Naostage has announced the addition of four new distributors in Europe. These strategic partnerships in Poland, Spain, as well as the Benelux and Scandinavia regions, serve the demand for expanding need for Naostage’s K SYSTEM, which it says is the world’s first automatic, beaconless, live 3D tracking solution.
Operating through its subsidiaries in Denmark, Sweden, Norway and Finland, Arva Audio, will represent Naostage in Scandinavia. Lars Baun Frederiksen, CEO of Alfa Audio A/S in Denmark, daughter company to Swedish Arva Trading, sees Naostage as an essential addition to the company’s portfolio. He said: “Tracking technology is becoming increasingly important in pro audio, and Naostage is a perfect match for the immersive solutions we provide.”
To Arva Audio, the Scandinavian market presents significant untapped potential for the K SYSTEM. Juha Tamminen, Oy country manager Finland and Estonia, Arva Audio, said: “It fits well into our business and our plan is to demonstrate the K SYSTEM for theatres, rental companies and broadcasters.”
Headquartered in Gdańsk, Lauda Central has evolved into a cross-border sales and marketing platform distributing numerous leading pro audiovisual brands and its latest partnership includes Naostage. Sales director Marcin Popek, who discovered the engineering-led start-up through social media added: “Naostage’s AI-powered tracking solutions align perfectly with our commitment to innovation and creating unforgettable, immersive experiences for our clients.”
With plans to position the K SYSTEM as a leading technology in Poland, Lauda intends to target a diverse range of events, from concerts to conferences, leveraging its automation and real-time interactivity.
So-lution, known for its team of theatre and AV technicians, is distributing Naostage in the Benelux region. Patrick Slots, founder and CEO, commented: “We value cutting-edge technologies that enhance the audience’s experience and Naostage offered the perfect solution for our needs.”
He highlighted how Naostage complements the company’s mission to integrate light, sound, and video into immersive experiences and says that the technology can bring a new level of engagement to a variety of industries. So-lution aims to introduce the K SYSTEM as a revolutionary tool for live events to capture a wider market in the region.
Slots added: “Our partnership with Naostage is part of our continued effort to blend innovation with creativity, allowing us to deliver magical experiences for our customers.”
In Spain, Tuix & Ross, a company that has been working in the audiovisual sector since 1989, is excited to work with Naostage and spearhead its entry into the country. Juanma Tuixans, CEO, said: “We are specialists in immersive sound and found Naostage’s K SYSTEM technology with its beaconless solution and intuitive workflow very interesting.”
He added that the potential for Naostage in Spain is positive, with the entire market to tap into. Tuix & Ross plan is to generate interest in the K SYSTEM with presents at festivals and corporate events, as well as a demo tour around the country.
Alexis Reymond, sales manager at Naostage commented: “We are excited to have Lauda, So-lution, Tuix & Ross and Arva Audio on board as we continue to grow our global footprint. Each distributor brings exceptional expertise, a clear understanding of their local business and a shared passion to bring the K SYSTEM to new markets.”
