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Kramer strengthens presence in France with new distribution deal

Sidev, part of the Midwich Group, is a distributor of AV/IT multimedia technology and will market, distribute, and support Kramer’s entire portfolio in France

Kramer has broadened its distribution partnership in France with an agreement with Sidev, a distributor of AV/IT multimedia technology. With this new partnership, Sidev, part of the Midwich Group, will market, distribute, and support Kramer’s entire portfolio, while through its network of resellers, integrators, consultants and installers across France.

The partnership is the latest to be introduced under Kramer’s new ENGAGE Partner Program, designed to Enable its Network (of partners) to Grow, Accelerate, Gain and Excel. The scheme engages distributors, system integrators, and resellers to boost growth via Kramer product portfolio adoption, training, certification, and marketing efforts. Accredited partners enjoy various benefits and incentives, such as marketing development funds and special equipment discounts.

Brooke Ellingworth, director of channels EMEA, Kramer, commented: “We are so excited to expand the Midwich European collaboration to partner with Sidev. Sidev is the French market leader in our industry, and together we will serve our customers better with top-notch support, valuable market knowledge, and best-in-class audio-visual solutions. I want to thank Sidev for the partnership and look forward to our mutual future success.”

Lionel Roudil, CEO of Sidev, added: “With the announcement of Kramer, we are strengthening our technical video brands portfolio. The range of products and solutions offered by Kramer will help us address the wider range of our customer requirements on many segments of the AV market and, most specially, keep engaging strongly on AV over-IP solutions. This collaboration in France is also a new step in the overall Midwich/Kramer partnership with another major market that we will be developing together.”