HH Audio, part of the UK Headstock Group of companies, has appointed UAE-based Sound Factory as an official HH distribution partner in the GCC, including the Middle East, CIS and parts of Northern Africa.
Fara Azari, BD manager, Sound Factory, said: “At Sound Factory, we’re excited to kick off this new partnership with the HH brand. Their history, strong reputation for quality, and customer focus align perfectly with our values, and we’re confident this will lead to growth and success in the territories we’ve been entrusted with.”
He added: “We truly appreciate the opportunity to team up and are eager to explore what’s ahead for HH Audio. Here’s to a successful and rewarding partnership as we work together to take the brand forward.”
Ian Wright, director of global sales, Headstock, added: “I am very happy to be working with Sound Factory. Our brand fits in beautifully with the solid portfolio of brands they already have, in addition to an experienced, well-connected team who understand all aspects of the Audio business in this region. I am extremely confident that Sound Factory can do a fantastic job of introducing the HH brand in their market and will work hard to develop HH as a leading player there.”
