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HARMAN expands partnership with Magnelusa Electronica

In addition to its existing deals with HARMAN Professional Solutions, Magnelusa Electronica will take over sales and services for the AMX video and control brand in Portugal, effective 1 July

HARMAN Professional Solutions has announced an expansion of its partnership with Magnelusa Electronica. Alongside their existing distribution responsibilities for HARMAN Professional’s audio brands – JBL Professional, Crown, Soundcraft, BSS, Lexicon, and dbx – Magnelusa Electronica will also take over sales and services for the AMX video and control brand in Portugal, effective 1 July.

Andy Loadman, director of sales, installed AVC, EMEA, HARMAN Professional Solutions, said: “I am thrilled to announce that we are building on our partnership with Magnelusa Electronica. With their established presence in the Portuguese market and early success with our professional audio brands, Magnelusa is uniquely qualified to also distribute our class leading AMX products.”

Located in Sintra, Magnelusa Electronica is well-positioned to offer Portuguese customers and integrators the expanded HARMAN Professional Solutions portfolio. Magelusa Electronica took over the Portuguese distribution of HARMAN’s professional audio brands in April.

The transition of AMX distribution responsibilities to Magnelusa Electronica is part of HARMAN Professional Audio’s strategic efforts to enhance customer reach and service quality throughout the Portuguese market in 2024.

Francisco Abadia, CEO of Magnelusa, said: “We couldn’t be more excited to add AMX to the Magnelusa brand portfolio as it enables us to round out our audio, video and control offering to our customers in our continued pursuit to provide a seamlessly integrated AV solution in the market.”

He added: “With the addition of AMX, we are able to offer our customers a complete HARMAN Professional audio, video and control offering that allows us to bring a seamlessly integrated AV solution to the market.’’