Genelec, a leader in professional loudspeaker systems, has strengthened its global distribution network with the appointment of Geovoice to handle the distribution of its Professional Audio Monitoring, Installed Sound and Home Audio ranges in Georgia.
Founded in 2004 and based in Tbilisi, Geovoice is a leading professional audio distributor in the Caucasus region, with a partner-based approach built around trust and collaboration.
Lasha Matitaishvili, CEO of Geovoice, said: “The Genelec brand has become synonymous with innovation and excellence in professional audio and installed sound. Genelec’s extensive range of solutions presents a significant opportunity for growth, not just for Geovoice, but for all our partners in the region. Together, we have the potential to deliver cutting-edge solutions to our clients and achieve mutual benefits in a rapidly evolving market.”
Steen Tychsen, international sales manager for SE Asia, Eastern Europe and Canada, added: “Geovoice was chosen for their deep expertise in professional audio, strong market presence, and commitment to delivering exceptional customer service.
“Their knowledge of the industry and dedication to quality aligns perfectly with Genelec’s values, ensuring our solutions are supported by a trusted and capable partner. We are excited to welcome Geovoice as our new distributor for Georgia, and we look forward to working together to bring the finest sound to our customers there.”
